In Detail…
Agency: Kantar Futures | End Client: Bord Bia (The Irish Food Board) | Role: Layout Design & Animation
For this project I worked with Kantar Futures for their client Bord Bia to produce an interactive PDF and explainer video to report their research on the protein market. Bord Bia wanted to be able to share information about what was happening in the protein market in a way that would engage the viewers. We opted for an interactive PDF that would allow users to view it online for easy access, and also watch the Protein Timeline video at their launch event.
The document divides into 5 sections/pathways, each of which is colour coded for easy cross referencing and navigation. Bord Bia were happy with the outcome, as were they with the previous project I worked on with Kantar Futures for them, Culinary Inspiration.
1. Squiggle underline motif represents protein | 2. Squiggle also used for timeline, rises and falls representing 5 years | 3. Fresh and bright colour palette used for sectioning | 4. Animated video explains timeline step by step | 5. Interactive navigation