Agency: Life Story | End Client: OnSite Support | Role: Identity & Branding, Website Style, Branded Collateral

OnSite Support is a large supplier of safety equipment for the construction industry. Their job is to supply customers with equipment that will keep them safe, and as a company they truly care about their customers and their welfare.

Working with Life Story, OnSite wanted to change their existing branding to something that would better reflect their values. Life Story set myself and a few other designers a brief to come up with something that felt friendly, but professional to reflect the importance of what they do. With Life Story, I came up with OnSite’s new logo, which both represents a person, and their name ‘on site’. The ‘O’ works as a marker, with the site mark underneath. We chose to use clear and friendly typefaces, with a mix of colours that both signified honesty & trust (dark blue) and kindness & approachability (light blue). We designed lots of collateral for OnSite featuring their new brand, and we also designed a new website style/guide.

OnSite were really happy with their new look, and even have their biscuit tins branded.